As we discussed in class, some authority figures within religious groups are feeling threatened by the use of media as a result, causing much controversy. I will be discussing how video blogs, specifically looking at one in particular, are delocalizing authority in Islam. Ali Ardekani is the creator of a popular religious blog,
Ask Baba Ali. Once a week he tapes short videos pertaining to a wide variety of topics where he offers life advice as a Muslim. For example is videos range from the contexts of marriage, friendship, work and religion. His popularity and amount of views earned him some airtime on the UK-based Islamic Channel. As a spokes person on behalf of the Muslim community, his advice is heard my many and he has received religious labels along with his fame. This has become controversial because in these labels given it can be mistaken for the mimicking of the importance of religion. This adoptiong of mass mediated information reduces the traditional roles of religious or state authority. Usually the people look to religious or state authority figures for answers, and now they are turning to a Muslim guy who has gained popularity through his whit and charm. What once started as an innocent gesture, informing a few viewers of his stance of virtues, turned into something that now has sponsors and mullions turn to for entertainment or answers. This example of video blogging backs up an assumption Cheong makes in her article claiming that online religious activity erodes religious authority. Now days, non-professionals can post false information regarding religious information where as before, only elites had the power to do so . These outcomes show that online starts triumphing offline creating a crisis for traditional authority.
I found a great article that is interesting and well worth reading on this topic of the intrusive role Media plays within authority.
http://www.media-anthropology.net/echchaibi_audiotapes_videoblogs.pdf